Gcu mkt Study guides, Class notes & Summaries

GCU MKT 315 Final Exam-with 100% verified solutions-2023-2024

GCU MKT 315 Final Exam Questions With Answers (2023) A message is conveyed by means of an ___, such as a sales person or advertising media - Answer -channel of communication the process of having a sender transform an idea into a set of symbols in communication is - Answer -encoding the info sent by a source receiver in the communication process is called - Answer -a message profit equation - Answer -total revenue minus total cost total money received from sale of a product is - A...

GCU MKT 315 FINAL EXAM quesions and answers verified 2024

Marketing The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing Concept The business orientation model that involves creating value and satisfying consumer needs. Marketing Mix The marketing mix consists of four elements: product, place, price, and promotion, also called the 4 Ps. Marketing Plan A tool used to set up various elements of a compa...

GCU MKT-315 Final Exam questions and answers already solved 2024

GCU MKT 315 FINAL EXAM QUESTIONS PERFECTLY SOLVED!!

When a company includes free shipping for $25 minimum purchases, this deal is an example of what?Sales promotion During what step of the selling process does a sales person present the value of the company's product or service and offers solutions to customer problems?The presentation step Integrated programs should begin with what?Discovering the target audience ROI does not:Include customer service Integral part of strategyCoupons Minimal cost itemsPremium Tasty pizzaLocal SCO

Profit Equation total revenue - total cost Pricing Strategies The overall strategic approach to pricing over the medium-to-long term. skimming, penetration and loss leaders Price Skimming Strategy starts out with a high price and then slowly lowers it to capture more of the market. The objective is to skimming profits one layer at a time. Price Penetration Strategy offer a low price to increase sales and market share. Price may be increased later on. Wholesalers Intermediaries who help...

GCU MKT 315 Final Exam Questions With Answers 2023/2024 A message is conveyed by means of an ___, such as a sales person or advertising media Correct Answer: channel of communication the process of having a sender transform an idea into a set of symbols in communication is Correct Answer: encoding the info sent by a source reciever in the communication process is called Correct Answer: a message profit equation Correct Answer: total revenue minus total cost