Com 2740 exam 2 - Study guides, Class notes & Summaries

COM 2740 ~ Exam 2 Question and answers already passed COM 2740 ~ Exam 2 What are the 3 different types of segmentation - correct answer Geographic, demographic, and psychographic Geographic segmentation - correct answer the oldest form of segmentation - most useful for papers, radio, & TV Demographic segmentation - correct answer focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today Psychographic segmentation - correct answer based on pe...

What are the different types of segmentation and the differences between them? - Correct Answer *geographic segmentation* is the oldest form of segmentation - the most useful for papers, radio, and tv *demographic segmentation* focuses on gender, ethnicity, age, income, and education - more useful in the past than it is today *psychographic segmentation* is based on people's values and lifestyles - VALS Typology developed in the 1970s published in the 1980s, and updated over time,...

Communication - Correct Answer Any process in which people, through the use of symbols, verbally/and or non verbally, consciously or not consciously, intentionally or unintentionally, generate meanings (info, feelings, and perceptions) within and across various contexts, cultures, and media. Comm Model - Correct Answer Sender/Reciever's with messages and feedback. Theres always noise: Semantic (not understanding), Internal (two exams tomorrow so only focusing on one), Physical (constructio...

COM 2740 ~ Exam 2What are the 3 different types of segmentation - correct answer Geographic, demographic, and psychographic Geographic segmentation - correct answer the oldest form of segmentation - most useful for papers, radio, & TV Demographic segmentation - correct answer focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today Psychographic segmentation - correct answer based on people's values & lifestyles Best example of psychographic...

COM 2740 Exam 2 What are the different types of segmentation and the differences between them? - Answer-Geographic, Demographic, Psychographic Geographic segmentation - Answer-is the oldest form of segmentation - most useful for papers, radio, and TV. Demographic segmentation - Answer-focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today. Psychographic segmentation - Answer-• is based on people's values and lifestyles • VALS Typolo...