Com 2740 exam 2 Study guides, Class notes & Summaries

COM 2740 Exam 2 What are the different types of segmentation and the differences between them? - Answer-Geographic, Demographic, Psychographic Geographic segmentation - Answer-is the oldest form of segmentation - most useful for papers, radio, and TV. Demographic segmentation - Answer-focuses on gender, ethnicity, age, income, and education. More useful in the past than it is today. Psychographic segmentation - Answer-• is based on people's values and lifestyles • VALS Typolo...