Cib 4203 Study guides, Class notes & Summaries
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CIB 4203 - Chapter 4 exam questions with verified answers
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CIB 4203 - Chapter 4 exam questions with 
verified answers 
*______ rely on customer-related data* 
A. Strategic CRM only 
B. All forms of CRM - ANSWERS All forms of 
*______ CRM focuses on keeping profitable customers.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWERS Strategic 
*______ CRM focuses on processes automation.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWERS Operational 
*______ CRM applies data mining for tactical and strateg...
-
CIB 4203 - Chapter 1 exam questions with correct answers 2024
- Exam (elaborations) • 7 pages • 2024
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CIB 4203 - Chapter 1 exam questions with 
correct answers 2024 
*______ is about creating sustainable connections between an organization and its 
customers.* 
A. ARM 
B. BRM 
C. CRM 
D. DRM - ANSWERS CRM 
*CRM evolved in the late ______ as a way to redefine customer and company 
relations, mostly with the help of computerized measurement tools.* 
A. 1980's 
B. 1990's 
C. 2000's 
D. 2010's - ANSWERS 1990's 
*Organizations that implement CRM programs do so because the impact to their 
bo...
-
CIB 4203 - Chapter 14 exam questions with verified answers
- Exam (elaborations) • 8 pages • 2024
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CIB 4203 - Chapter 14 exam questions with 
verified answers 
*Sales-force automation (SFA) has offered technological support to salespeople and 
managers since the beginning of the ______.* 
A. 1970s 
B. 1980s 
C. 1990s 
D. 2000s - ANSWERS 1990s 
*SFA is a irregular feature of the selling landscape.* 
A. True 
B. False - ANSWERS *False* 
SFA is just a regular feature of the selling landscape. 
*This technology enables companies to collect, store, analyze, distribute and use 
customer-related ...
-
CIB 4203 - Chapter 14 exam questions with verified answers
- Exam (elaborations) • 8 pages • 2024
-
- $12.99
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CIB 4203 - Chapter 14 exam questions with 
verified answers 
*Sales-force automation (SFA) has offered technological support to salespeople and 
managers since the beginning of the ______.* 
A. 1970s 
B. 1980s 
C. 1990s 
D. 2000s - ANSWERS 1990s 
*SFA is a irregular feature of the selling landscape.* 
A. True 
B. False - ANSWERS *False* 
SFA is just a regular feature of the selling landscape. 
*This technology enables companies to collect, store, analyze, distribute and use 
customer-related ...
-
CIB 4203 - Chapter 14 exam questions with verified answers
- Exam (elaborations) • 8 pages • 2024
-
- $12.99
- + learn more
CIB 4203 - Chapter 14 exam questions with 
verified answers 
*Sales-force automation (SFA) has offered technological support to salespeople and 
managers since the beginning of the ______.* 
A. 1970s 
B. 1980s 
C. 1990s 
D. 2000s - ANSWERS 1990s 
*SFA is a irregular feature of the selling landscape.* 
A. True 
B. False - ANSWERS *False* 
SFA is just a regular feature of the selling landscape. 
*This technology enables companies to collect, store, analyze, distribute and use 
customer-related ...
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CIB 4203 - Chapter 3 exam questions with verified answers 2024
- Exam (elaborations) • 7 pages • 2024
- Available in package deal
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CIB 4203 - Chapter 3 exam questions with 
verified answers 2024 
*CRM projects generally ______ technology implementations.* 
A. Involve 
B. Do not involve - ANSWERS Involve 
*People and processes ______ play a large part in CRM projects.* 
A. Can 
B. Cannot - ANSWERS Can 
*CRM projects ______ vary considerably in their scope.* 
A. Can 
B. Cannot - ANSWERS Can 
*CRM project that automates selling, marketing and service processes might involve 
______ .* 
A. Process re-skilling, people reengine...
-
CIB 4203 - Chapter 1 exam questions with correct answers 2024
- Exam (elaborations) • 7 pages • 2024
- Available in package deal
-
- $11.99
- + learn more
CIB 4203 - Chapter 1 exam questions with 
correct answers 2024 
*______ is about creating sustainable connections between an organization and its 
customers.* 
A. ARM 
B. BRM 
C. CRM 
D. DRM - ANSWERS CRM 
*CRM evolved in the late ______ as a way to redefine customer and company 
relations, mostly with the help of computerized measurement tools.* 
A. 1980's 
B. 1990's 
C. 2000's 
D. 2010's - ANSWERS 1990's 
*Organizations that implement CRM programs do so because the impact to their 
bo...
-
CIB 4203 - Chapter 1 exam questions with correct answers 2024
- Exam (elaborations) • 7 pages • 2024
- Available in package deal
-
- $12.99
- + learn more
CIB 4203 - Chapter 1 exam questions with 
correct answers 2024 
*______ is about creating sustainable connections between an organization and its 
customers.* 
A. ARM 
B. BRM 
C. CRM 
D. DRM - ANSWERS CRM 
*CRM evolved in the late ______ as a way to redefine customer and company 
relations, mostly with the help of computerized measurement tools.* 
A. 1980's 
B. 1990's 
C. 2000's 
D. 2010's - ANSWERS 1990's 
*Organizations that implement CRM programs do so because the impact to their 
bo...
-
CIB 4203 - Chapter 3 exam questions with verified answers 2024
- Exam (elaborations) • 17 pages • 2024
- Available in package deal
-
- $13.99
- + learn more
CIB 4203 - Chapter 3 exam questions with 
verified answers 2024 
*CRM projects generally ______ technology implementations.* 
A. Involve 
B. Do not involve - ANSWERS Involve 
*People and processes ______ play a large part in CRM projects.* 
A. Can 
B. Cannot - ANSWERS Can 
*CRM projects ______ vary considerably in their scope.* 
A. Can 
B. Cannot - ANSWERS Can 
*CRM project that automates selling, marketing and service processes might involve 
______ .* 
A. Process re-skilling, people reengine...
-
CIB 4203 - Chapter 4 exam questions with verified answers
- Exam (elaborations) • 10 pages • 2024
-
- $12.99
- + learn more
CIB 4203 - Chapter 4 exam questions with 
verified answers 
*______ rely on customer-related data* 
A. Strategic CRM only 
B. All forms of CRM - ANSWERS All forms of 
*______ CRM focuses on keeping profitable customers.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWERS Strategic 
*______ CRM focuses on processes automation.* 
A. Strategic 
B. Operational 
C. Analytical 
D. Collaborative - ANSWERS Operational 
*______ CRM applies data mining for tactical and strateg...
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