Capsim study guide - Study guides, Class notes & Summaries

What are the 5 market segments? and what is a market segment? - ANSWER 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - ANSWER the positioning of a product in the different segments. Where do all 5 segments fall in the map? - ANSWER - Upper left = low segment - Next to low segment on the upper right side = Performance - middle = traditional - bottom left = size - Bo...

When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter - ANSWER a. Enable. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. c. the one with 0% acc...

1. When opening the Excel version of Capstone®, you should do what to Macros? - Enable If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 3. How many products does every team start with? - Five products 4. What are three of the five Segments? - a. Traditional, Low End, Performance 5. A segment manager's task is to - b. veri...

CAPSIM Exam Study Guide [] Graded A+ "Reliability" *Ans* MTBF 0 Days A/R *Ans* score is reduced by 40% 100% Accessibility *Ans* -2 or more products in fine cut circle -once 100% is reached, you can scale down combined budgets to around $1,400,000 1st Shift Capacity *Ans* number of units possible to produce in 1 year with 8 hour shifts 2 Customer Market Segments *Ans* -low tech -high tech 2nd Shift Capacity *Ans* produces up to twice 1st shift -labo...

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Capsim study guide to exam Questions and Answers(RATED A) What are the 5 market segments? and what is a market segment? - ANSWER 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? - ANSWER the positioning of a product in the different segments. Where do all 5 segments fall in the map? - ANSWER - Upper left = low segment - Next to low segment on the upper right side = Performan...

Capsim Exam Study Guide--Business Policy (Williamson) 100% correct!! When opening the Excel version of Capstone®, you should do what to Macros? a. Enable b. Disable c. Engage d. Disarm e. Does not matter - ANSWER a. Enable. If there are two identical products, one that has 100% accessibility and one that has 0% accessibility: a. the one with 0% accessibility will not sell at all because consumers can't find it. b. the product with 100% accessibility will outsell the other 2 to...

1. When opening the Excel version of Capstone®, you should do what to Macros? - Enable If there are two identical products, one that has 100% accessibility and one that has 0% accessibility, - the product with 100% accessibility will outsell the other 2 to 1 providing all other attributes are identical. 3. How many products does every team start with? - Five products 4. What are three of the five Segments? - a. Traditional, Low End, Performance 5. A segment manager's task is to - b. veri...

What are the 5 market segments? and what is a market segment? correct answers 1. Traditional 2. Low End 3. High End 4. Performance 5. Size - Group of customers with similar purchasing concerns What does the perceptual map show? correct answers the positioning of a product in the different segments. Where do all 5 segments fall in the map? correct answers - Upper left = low segment - Next to low segment on the upper right side = Performance - middle = traditional - botto...

Capsim Exam Study Guide--Business Policy with Complete Solutions