Busml 3250 exam - Study guides, Class notes & Summaries

BUSML 3250 Exam 1 with 100% Correct Answers What is marketing? - answerThe process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process - answer1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value...

What is marketing? - The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process - 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value Build profitable relationships and create customer delig...

CROPing : "CRedible OPinions" Activately seeking out information and postponing a purchase decision until all options have been evaluated. Consumer Behavior : the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions Purchase decision process : the stages a buyer passes through in making choices about which products or services to buy. Five stages: 1) Problem Recognition 2) Informat...

What is marketing? : The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Marketing Process : 1st 4 steps create value for customers, last step captures value from customers Understand marketplace and customer needs and wants Design a customer-driven marketing strategy Construct an integrated marketing program that delivers superior value Build profitable relationships and create customer del...

Marketing Channel : consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker : any intermediary with legal authority to act on behalf of the manufacturer Wholesaler : an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions : Buying: Purchasing products for resale or as an agent for supply of ...

What makes a good segmentation? : ISASDA Identifiable Substantial Accessible Stable Differentiable Actionable What are the different tpyes of segmentation? : Geographic - country, city, neighborhood Demographic - age, gender, income, race Psychological - interests, activities, values, goals Behavioral - purchasing habits, customer loyalty What factors should you consider when choosing a target : Market Size Expected Growth 2 | P a g e Competitive position Cost of reaching ...

BUSML 3250 EXAM 1 TERM DEFINITION AND PRACTICE QUESTIONS REVIEW WITH ACCURATE AND PRECISE ANSWERS GRADED A+

Marketing Channel - consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker - any intermediary with legal authority to act on behalf of the manufacturer Wholesaler - an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets

BUSML 3250 Exam 3 Questions and Answers Latest Update

BUSML 3250 Exam 1 Questions and Answers Latest Update