Buad 332 exam 4 - Study guides, Class notes & Summaries
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BUAD 332- Moon- EXAM 1 Questions with Complete Solutions 100% Verified
- Exam (elaborations) • 15 pages • 2024
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BUAD 332- Moon- EXAM 1 Questions with Complete Solutions 100% Verified 
What is the simple definition of marketing? - Correct Answers managing profitable customer relationships 
 
goals of marketing activity - Correct Answers 1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
 
Define Marketing - Correct Answers A social and managerial process by which individuals and groups obtain what they need and want through creating...
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BUAD 332 Exam 4 These answers promise to deliver the highest score.
- Exam (elaborations) • 11 pages • 2024
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Kola, a leading soft drink manufacturer, has recently forayed into the Middle East markets. 
Based on its research that Middle East consumers prefer sweeter drinks, it is manufacturing soft 
drinks with extra sugar to meet local requirements. Kola is using the___ strategy to market its 
product 
A. communication adaptation 
B. product pioneering 
C. product adaptation 
D. product invention 
E. straight product extension - Answer c. product adaptation 
which of the following is most likely true a...
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BUAD 332 Exam 4 Guaranteed to deliver top-tier results, these answers have been rigorously tested and approved.
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Direct Marketing - Answer Connecting directly with carefully targeted individual 
consumers to both obtain an immediate response and cultivate lasting customer relationships 
New Direct-Marketing Model - Answer 1. Direct marketing has undergone a dramatic 
transformation. 
2. Most firms use direct marketing as a supplemental channel or medium. 
3. For many companies, direct marketing constitutes a new and complete model for doing 
business. 
4. Some firms employ the direct model as their ONLY ap...
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BUAD 332 Exam 4 - Forecasting and S&OP These are fail-safe answers, meticulously checked to ensure you receive top grades.
- Exam (elaborations) • 6 pages • 2024
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Forecast - Answer an educated guess or prediction of what might happen in the future 
you can count on it being wrong! 
S&OP - Answer Sales and Operations Planning - goal is to balance supply and demand 
Capacity Forecast - Answer What are we capable of producing? 
A GUESS - RISK! 
Demand Forecast - Answer A projection into the future of expected demand, given a 
stated set of assumptions 
RISK! 
Demand - Answer what customers would buy if they could - UNCONSTRAINED 
DEMAND AKA Not constrained b...
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BUAD 332 Exam 4 - Forecasting and S&OP These are fail-safe answers, meticulously checked to ensure you receive top grades.
- Exam (elaborations) • 6 pages • 2024
- Available in package deal
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- $7.99
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Forecast - Answer an educated guess or prediction of what might happen in the future 
you can count on it being wrong! 
S&OP - Answer Sales and Operations Planning - goal is to balance supply and demand 
Capacity Forecast - Answer What are we capable of producing? 
A GUESS - RISK! 
Demand Forecast - Answer A projection into the future of expected demand, given a 
stated set of assumptions 
RISK! 
Demand - Answer what customers would buy if they could - UNCONSTRAINED 
DEMAND AKA Not constrained b...
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BUAD 332 Exam 1 Chapters 1-4
- Exam (elaborations) • 4 pages • 2023
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What is included in a broad definition of marketing? - Answer- Creating customer value, building customer relationships, and engaging customers 
 
The first step of the marketing process is to - Answer- understand the marketplace, which includes customer needs and wants. 
 
Marketing is the process by which companies ________ and build strong customer relationships in order to ________ - Answer- create value for customers; capture value from customers in return 
 
The marketing process involves ...
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