Benchmark series 79 - Study guides, Class notes & Summaries

MKT 530 All Questions and Answers MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) As the manager of an organization that is att empting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant repo...