Ba 303 exam 2 - Study guides, Class notes & Summaries

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

BA 303 Exam #2 with complete solutions

BA 303 exam 2 psu

BA 303 Exam #2 Practice Questions and Answers 100% Pass Product - Correct Answer ️️ -The set of features, functions, and benefits that customers purchase. May consist of a combination of tangible and intangible attributes. Marketers think in terms of planning product on three levels: - Correct Answer ️️ -- Core Product -Tangible Product -Augmented Product Core Product - Correct Answer ️️ -The primary purpose of the product. Why the customer buys it (ex. Pen for writing). Tan...

BA 303 Exam 3 Questions and Answers 100% Pass Channel Systems - Correct Answer ️️ -Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - Correct Answer ️️ -1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - Correct Answer ️️ -Retailing includes all activities...

BA 303 Exam 3 Channel Systems - CORRECT ANSWER-Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - CORRECT ANSWER-1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - CORRECT ANSWER-Retailing includes all activities directly related to the sale of goods and services to ...

BA 303 exam 1 Questions and Answers 100% Pass Some of the diverse areas of responsibility for marketing include the following: - Correct Answer ️️ -Selling Promotion Product Management Product Development Pricing Distribution Advertising Public Relations THE DEFINITION OF MARKETING: - Correct Answer ️️ -The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create mutually beneficial exchanges that sa...

BA 303 exam 1 Questions and Answers 100% Pass Some of the diverse areas of responsibility for marketing include the following: - Correct Answer ️️ -Selling Promotion Product Management Product Development Pricing Distribution Advertising Public Relations THE DEFINITION OF MARKETING: - Correct Answer ️️ -The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services in order to create mutually beneficial exchanges that sa...

BA 303 Exam 3 Questions and Answers 100% Pass Channel Systems - Correct Answer ️️ -Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - Correct Answer ️️ -1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - Correct Answer ️️ -Retailing includes all activities...

BA 303 Exam 3 Questions and Answers 100% Pass Channel Systems - Correct Answer ️️ -Major decision areas for designing channel systems 1. Types of intermediaries to use 2. Number of intermediaries to be included in the channel 3. Terms and responsibilities expected of channel members Types of Intermediaries - Correct Answer ️️ -1. Retailers 2. Wholesalers/Distributors 3. Manufacturer's Sales Office and Branches Retailers - Correct Answer ️️ -Retailing includes all activities...