Ba 2663 Study guides, Class notes & Summaries

OVERVIEW In 1999, an entrepreneur called Zhang Gang founded Little Sheep Catering Chain Co. in Inner Mongolia, one of the most remote and underdeveloped corners of the world. Zhang managed to open two additional restaurants within two months, with a very enthusiastic customer response. Notwithstanding this success, To prepare for an initial public offering (IPO), he believed that the company needed to attract not only additional capital, but also a partner with the capability to provide muc...

INTEGRATIVE CASE STUDY NOMURA’S INTEGRATION OF LEHMAN BROTHERS’ ASSETS IN ASIA AND EUROPE OVERVIEW In September 2008, Lehman Brothers went bankrupt. Lehman’s assets in Asia and Europe were purchased by Nomura for the bargain price of $200 million. Founded in 1925, Nomura is the oldest and largest securities brokerage and investment banking firm in Japan. Although Nomura had operated in 30 countries prior to the Lehman deal in 2008, it had always been known as a significant but still ...

OVERVIEW Las Vegas-based Wynn Resorts entered Macau in 2002, the year the casino monopoly of Stanley Ho’s S.T.D.M. ended. In Macau, the GGR pie is now shared by six players who own 34 casinos among them. In 2011, the Wynn Macau casino was reported by Macau Business to be the most productive single casino property with gross gaming revenues at US$4.375 billion. Wynn has emerged as the industry leader in just ten years. Despite the cap on the number of gaming tables, a major source of gamin...

CASE DISCUSSION QUESTIONS 1. What is the strategic fit between Nomura and Lehman? Strategic fit is a parameter that can be used to evaluate merger and acquisition opportunities. It refers to how well the new acquisition will fit in with the acquiring company’s scheme of things or strategies. If growth is the goal of such mergers, these transactions must yield a better return than “organic” growth. According to the Differential Efficiency Theory, the acquiring firm should be able to in...

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Review Questions 1. Briefly define the term marketing mix and distinguish it from the term marketing strategy. Answer: Most companies use the term marketing mix to describe the combination of elements that they use to achieve their goals for selling and promoting their products and services. When a company decides which elements it will use, it calls that particular marketing mix its marketing strategy. 2. In one or two paragraphs, explain how the Internet helps marketers deal with the i...

Electronic Commerce, Eleventh Edition 3-1 Chapter 3 Selling on the Web

1 In the context of doing business online, midsize and smaller companies religiously use self-hosting services.  True  False (True Answer ) 2 With dedicated hosting, the client shares the server with other clients of the service provider.  True  False (True Answer ) 3 Electronic commerce sites vary greatly in terms of size, purpose, audience, and other factors.  True (True Answer )  False 4 In a co-location service, the client installs its own software and maintain...

1 An important characteristic of purchasing, logistics, and support activities is flexibility.  True (True Answer )  False 2 A purchasing or logistics strategy that works this year may not work next year.  True (True Answer )  False 3 The network purchasing model has one hierarchically structured firm negotiating purchase terms with several similarly structured supplier firms, playing each supplier against the others.  True  False (True Answer ) 4 Large companies u...

1 All electronic commerce initiatives have the goal of providing revenue.  True  False (True Answer ) 2 Companies can adapt their catalog revenue model online by replacing or supplementing their print catalogs with information on their Web sites.  True (True Answer )  False 3 A disadvantage of the Web catalog revenue model is that the products sold in physical stores cannot be sold on the Web.  True  False (True Answer ) 4 Web catalog retailers typically refrain fr...