Audience hook - Study guides, Class notes & Summaries

1st electronic digital computer name and date? - Colossus, 1943 WWII CSS in rich text? - No, plain text Values are within ___ - attributes What is CMS? - Content Management System. A way to create a website w/out using code. 1st blogger? - Dan Gilmor during 9/11 Blogs should be more __ heavy than __ heavy. - text image key blog components: - scannable, sub headlines, bold, italicized and bullets Gary Vaynerchuck - Right hook, attention-grabbing wine specialist Elevated pitch time length?...

SHARP Career Course Test 1, Verified Solution 2023 100% What are the four components to the Effective Communication Model? the sender the receiver decoding the message providing feedback Communication Process: 1. Active Listening 2. Effective Communication 3. Professional and Ethical Boundaries of Communication Active Listening: a pattern of listening that keeps you engaged with your conversation partner in a positive way, enables to appropriately assess the needs of victim Active Li...

SHARP Career Course Test 1, Verified Solution 2024 100% What are the four components to the Effective Communication Model? the sender the receiver decoding the message providing feedback Communication Process: 1. Active Listening 2. Effective Communication 3. Professional and Ethical Boundaries of Communication Active Listening: a pattern of listening that keeps you engaged with your conversation partner in a positive way, enables to appropriately assess the needs of victim Active Li...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

Value - answers-the relationship between the price of a good or service and the benefits that it offers its customers Business - answers-any organization or activity that provides goods and services in an effort to earn a profit Profit - answers-the money that a business earns in sales or revenue, minus expenses, such as the cost of goods, and the cost of salaries. Revenue - Expenses = Profit (or Loss) Loss - answers-when a business incurs expenses that are greater than its revenue E...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are often used to c...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

CSUF MKTG 351 Final Exam Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...

What is the nonprofit sector positioned well to be considered an expert source? - ANSWER 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - ANSWER 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - ANSWER 1. Not doing your research: do your due diligence 2. Underestimating the paper...