Apr 241 Study guides, Class notes & Summaries

APR Liberty University -APR 241 final exam questions well answeredresearch is the controlled objective and systematic gathering of information for the purpose of describing and understanding How might we use research in PR? -to prevent crisis -to monitor the competition -to generate publicity -to measure success RPIE cycle Research, Planning, Implementation, Evaluation formative research research conducted at the beginning of the planning process, or during the implementa...

APR Liberty University -APR 241 Test 3 questions with answersmarketing communications the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few advertising a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future consumers people who buy products an...

APR 241 EXAM 2 Liberty University - Question and answers correctly solved APR 241 EXAM 2 Creative Team copywriter, art director, creative director, and creatives Copywriter person who creates the words and concepts for ads and commercials Brainpower Read More Art Director along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. Creative Director head of a creative team of agency copywriters and artists...

APR 241 Test 3 Liberty University - Question and answers already passedAPR 241 Test 3 marketing communications the various efforts and tools companies use to communicate with customers and prospects, including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons, to mention just a few advertising a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future consu...

APR 241 Final questions well answered graded A+ How do you create great advertising? resonance, relevance resonance attention/wow, can be visual, verbal, the idea, or a synergy, can be informational or transformational relevance ads must be relevant to the strategy creative strategy (lecture definition) -the basic problem advertising will address -what the ad must do to meet the marketing objectives objective of the advertising a specific communication task an ad cam...

APR 241 Exam 2The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and w...

Exam 2 APR 241 copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative product- the form the final ad takes creativ...

Exam 2 APR 241 Liberty University - Question and answers correctly solved Exam 2 APR 241 copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimatel...

APR Liberty University -Exam 2 APR 241 questions with answers copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is assigned to a client's business and who is ultimately responsible for the creative p...

APR 241 EXAM 3Publics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions, schools, churches, clubs. Public relations Management of communication between an organization and its publics, or the strategic communication process that builds mutually beneficial relations...