Adv 318j - Study guides, Class notes & Summaries
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
- Exam (elaborations) • 35 pages • 2024
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
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ADV 318J DUDO TOP Exam Guide Exam Questions and CORRECT Answers
- Exam (elaborations) • 24 pages • 2024
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Advertising at the Edge of the Apocalypse: How does Jhally describe the nature of 
advertising in a consumerist society? - takes up more space, there is no escape, it is 
everywhere 
Advertising at the Edge of the Apocalypse: What does he mean when he says "advertising has 
colonized our culture"? - literally ads are everywhere and in everything 
Advertising at the Edge of the Apocalypse: According to Jhally, what was Eisenhower's 
warning for the American people? - "we must avoid the im...
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
- Exam (elaborations) • 34 pages • 2024
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
- Exam (elaborations) • 74 pages • 2024
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 9 pages • 2024
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What is the key challenge for advertising? - To effectively communicate the brand. 
True or false: Advertising can be a persuasive message about an idea; advertising isn't only about 
products? - True. Advertising can be for a product, service, person, etc. 
What do clients demand for advertising to be considered effective? - Clients demand that 
advertisements produce demonstrable results. Coolness alone is not a result. 
True or false: Advertisements have a single meaning? - False. Advertisem...
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ADV 318J Exam 4 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J Exam 4 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
ad campaign - Answer --a series of at least 3 ads 
Criteria: 
-strong idea 
-reinforces/supports the central theme/concept 
-each ad can stand on its own merits 
good ad concept criteria - Answer -Criteria: 
-meets overall advertising objectives 
-follows the positioning strategy 
-stops readers/viewers 
-rewards readers/viewers 
headline styles - Answer -types: 
-states a benefit-indirect; for t...
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 9 pages • 2024
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ADV 318J DUDO EXAM 1 | 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J DUDO Certification Exam Questions and CORRECT Answers
- Exam (elaborations) • 23 pages • 2024
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T/F 
Consumer behavior is often straightforward and consistent - False 
What is consumer behavior? - all things related to how humans operate as consumers 
Consumer behavior is... - complex and varied due to many influences 
Successful IBP comes from understanding your... - potential consumers 
What are the perspectives of consumer behavior? - psychological 
sociocultural 
Psychological Perspective - approaches consumers as systematic decision makers who 
process information
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ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J (Wilcox) Exam 3 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Psychographics emphasizes - Answer -activities, interests, and opinions 
(AIOs) 
Psychographics created 1960 to give insight into - Answer -consumer 
motivation 
The AIO approach usually results in - Answer -lifestyle segmentation 
Psychographics example for one product category - Answer -Pillsbury 
"What's Cookin" 
For more that one product category use - Answer -VALS segments 
(Values and Li...
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ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 29 pages • 2024
- Available in package deal
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ADV 318J Exam 1 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
mobile marketing - Answer -the new world of advertising and IBP; 
funnels consumers to retail sites and online shopping and purchasing 
advertising - Answer --a communications process/identified source 
using paid media to reach a selected audience with a persuasive 
message 
Criteria: 
-paid for 
-delivered via mass media 
-attempting persuasion 
*does not include PSAs (noncommercial) 
Integrate...
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