Adv 318j - Study guides, Class notes & Summaries

ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+

Advertising at the Edge of the Apocalypse: How does Jhally describe the nature of advertising in a consumerist society? - takes up more space, there is no escape, it is everywhere Advertising at the Edge of the Apocalypse: What does he mean when he says "advertising has colonized our culture"? - literally ads are everywhere and in everything Advertising at the Edge of the Apocalypse: According to Jhally, what was Eisenhower's warning for the American people? - "we must avoid the im...

ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!

ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!

What is the key challenge for advertising? - To effectively communicate the brand. True or false: Advertising can be a persuasive message about an idea; advertising isn't only about products? - True. Advertising can be for a product, service, person, etc. What do clients demand for advertising to be considered effective? - Clients demand that advertisements produce demonstrable results. Coolness alone is not a result. True or false: Advertisements have a single meaning? - False. Advertisem...

ADV 318J Exam 4 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ ad campaign - Answer --a series of at least 3 ads Criteria: -strong idea -reinforces/supports the central theme/concept -each ad can stand on its own merits good ad concept criteria - Answer -Criteria: -meets overall advertising objectives -follows the positioning strategy -stops readers/viewers -rewards readers/viewers headline styles - Answer -types: -states a benefit-indirect; for t...

ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version

T/F Consumer behavior is often straightforward and consistent - False What is consumer behavior? - all things related to how humans operate as consumers Consumer behavior is... - complex and varied due to many influences Successful IBP comes from understanding your... - potential consumers What are the perspectives of consumer behavior? - psychological sociocultural Psychological Perspective - approaches consumers as systematic decision makers who process information

ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Psychographics emphasizes - Answer -activities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into - Answer -consumer motivation The AIO approach usually results in - Answer -lifestyle segmentation Psychographics example for one product category - Answer -Pillsbury "What's Cookin" For more that one product category use - Answer -VALS segments (Values and Li...

ADV 318J Exam 1 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ mobile marketing - Answer -the new world of advertising and IBP; funnels consumers to retail sites and online shopping and purchasing advertising - Answer --a communications process/identified source using paid media to reach a selected audience with a persuasive message Criteria: -paid for -delivered via mass media -attempting persuasion *does not include PSAs (noncommercial) Integrate...