MKTG 320

product - ANSWER everything, both favorable and unfavorable, that a person receives in an exchange business product (industrial product) - ANSWER a product used to manufacture other goods or services, to facilitate an organization's operations, or to resell to other customers consumer product - ANSWER a product bought to satisfy an individual's personal wants or needs convenience product - ANSWER a relatively inexpensive item that merits little shopping effort shopping product - AN...

Marketing - ANSWER Philosophy, attitude, perspective, that stresses customer satisfaction Marketing is the activity and processes for creating communicating delivering and exchanging offerings that have value for customers, clients, partners, and society at large Conditions for exchange - ANSWER - 2 parties atleast - Something of value - Communication and Delivery - Freedom to Accept or reject - Desire to Deal with other party Marketing occurs even if exchange doesn't take place