HMGT 3300
University Of North Texas
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HMGT 3300Marketing exam review 1-6
- Other • 15 pages • 2021
- $14.49
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I. Introduction: Marketing in the Hospitality Industry
A. Customer orientation. The purpose of a business is to create and maintain
profitable customers. Customer satisfaction leading to profit is the central
goal of hospitality marketing.
II. What Is Hospitality Marketing? Marketing is the art and science of finding,
retaining, and growing profitable customers.
Importance of Marketing
A. The entrance of corporate giants into the hospitality market and the
marketing skills these companie...
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HMGT 3300Marketing exam review 1-6
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I. Introduction: Marketing in the Hospitality Industry A. Customer orientation. The purpose of a business is to create and maintain profitable customers. Customer satisfaction leading to profit is the central goal of hospitality marketing. II. What Is Hospitality Marketing? Marketing is the art and science of finding, retaining, and growing profitable customers. Importance of Marketing A. The entrance of corporate giants into the hospitality market and the marketing skills these companie...
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