IFSM 201
University Of Maryland University College Fort Sam Houston
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University of Maryland | IFSM 201 | Week 4 Quiz
- Exam (elaborations) • 7 pages • 2021
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IFSM 201 WEEK 4 QUIZ 
Question 1 (0.25 points) 
 
Which of the following would NOT be considered a primary application supported by CRM. 
Question 1 options: 
 
Acquisition of new customers. 
 
Retention of current customers. 
 
Management of customers' accounts. 
 
Management of customer-to-customer relationships. 
Question 2 (0.25 points) 
 
In this diagram of traditional CRM, what seems to be missing? 
 
Alternate text: Green circle in middle with no label; 3 other circles pointing ...
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