MKTG455 (MKTG455)
University Of South Carolina
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MKTG455 Exam 1 with Verified Answers
- Exam (elaborations) • 4 pages • 2024
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Why is good positioning important? - Ans: clearly reflects a brand's competitive edge (I.e. competitive advantage, differentiating proposition) AND motivates consumers to action and purpose
What is Brand Loyalty? - Ans: It is a consumer's commitment to continuing using or advocating a brand, as demonstrated not only by repeat purchases, but also by other positive brand behaviors (word of mouth advocacy, brand identification)
Why is Brand Loyalty Important? - Ans: it is much cheaper t...
Exam (elaborations)
MKTG455 Exam 1 with Verified Answers
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Why is good positioning important? - Ans: clearly reflects a brand's competitive edge (I.e. competitive advantage, differentiating proposition) AND motivates consumers to action and purpose What is Brand Loyalty? - Ans: It is a consumer's commitment to continuing using or advocating a brand, as demonstrated not only by repeat purchases, but also by other positive brand behaviors (word of mouth advocacy, brand identification) Why is Brand Loyalty Important? - Ans: it is much cheaper t...
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