MKTG 35o9
Temple University
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Chapter 1 Summary of Essentials of Marketing Research
- Summary • 1 pages • 2022
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This document gives a comprehensive overview of Chapter 1 in "Essentials of Marketing Research". This includes the definition of 'Marketing Research' as well as the different kinds of research like primary and secondary research methods. Chapter 1 describes the ethical considerations of research, the role of marketing research, and the importance of marketing research.
Summary
Chapter 1 Summary of Essentials of Marketing Research
Last document update:
ago
This document gives a comprehensive overview of Chapter 1 in "Essentials of Marketing Research". This includes the definition of 'Marketing Research' as well as the different kinds of research like primary and secondary research methods. Chapter 1 describes the ethical considerations of research, the role of marketing research, and the importance of marketing research.
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