TECH

Swedish Institute

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CONTENT  WRITING COURSE
  • CONTENT WRITING COURSE

  • Class notes • 3 pages • 2023
  • What is Copy writing? Copy writing is a content production strategy focused on convincing the reader to take a specific action. The copywriter must write the “copy” (the content) thinking about its persuasive character, using triggers to arouse interest in the reader, in order to generate conversions and sales.
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