State University Of New York - Binghamton
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Chapter 6: Promotions Management
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Promotions Management
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Chapter 1: Market Orientation and Definitional Issues
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Market Orientation and Definitional Issues
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Chapter 9: Place-Channels Management
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Place-Channels Management
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Chapter 3: Environmental and Industry Analysis
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Environmental and Industry Analysis
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Chapter 4: Customer Analysis, Marketing Research
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Customer Analysis, Marketing Research
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Chapter 2: The Value Perspective in Marketing
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The Value Perspective in Marketing
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Chapter 5: Customer Analysis- 2, Segmentation, Differentiation, Positioning
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Customer Analysis- 2, Segmentation, Differentiation, Positioning
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