MAR 1011 (MAR 1011)
Polytechnic University Of New York
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MAR- 1011 Principles of Marketing Final Exam|complete questions and answers, A+ Guide
- Exam (elaborations) • 6 pages • 2022
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Final Exam Student name: Cristina Ayala # 
MAR- 1011 Principles of Marketing 
1.Explain what a marketing channel is and why intermediaries are needed 
A marketing channel consist of individuals and firms involved in the process of making a 
product or service available for use or consumption by consumers or industrial users. 
Intermediaries, make possible the flow of products from producers to buyers by performing 3 
basic functions. The transactional function involves buying, selling and risk t...
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MAR- 1011 Principles of Marketing Final Exam|complete questions and answers, A+ Guide
- Exam (elaborations) • 6 pages • 2022
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- $17.19
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MAR- 1011 Principles of Marketing Final Exam 
1.Explain what a marketing channel is and why intermediaries are needed 
A marketing channel consist of individuals and firms involved in the process of making a 
product or service available for use or consumption by consumers or industrial users. 
Intermediaries, make possible the flow of products from producers to buyers by performing 3 
basic functions. The transactional function involves buying, selling and risk taking because 
intermediaries st...
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MAR- 1011 Principles of Marketing Final Exam. Complete Solution
- Exam (elaborations) • 7 pages • 2021
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- $9.99
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MAR- 1011 Principles of Marketing Final Exam. Complete Solution 
 
Final Exam	Student name: MAR- 1011 Principles of Marketing 
 
1.	Explain what a marketing channel is and why intermediaries are needed 
 
A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. 
Intermediaries, make possible the flow of products from producers to buyers by performin...
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MAR- 1011 Principles of Marketing Mid-Term Exam Questions and Answers.
- Exam (elaborations) • 5 pages • 2021
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Mid-Term Exam	Student name: MAR- 1011 Principles of Marketing 
 
 
 
 
1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 
 
The company 3M produces products like post-it notes, scotch tape, etc. They provide these products regardless of marketplace demands. 
 
Firms that follow a production orientation can be successful in following such...
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MAR- 1011 Principles of Marketing Final Exam Questions and Answers.
- Exam (elaborations) • 7 pages • 2021
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- $11.00
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Final Exam	Student name: MAR- 1011 Principles of Marketing 
 
1.	Explain what a marketing channel is and why intermediaries are needed 
 
A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. 
Intermediaries, make possible the flow of products from producers to buyers by performing 3 basic functions. The transactional function involves buying, se...
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MAR 1011- Principles of Marketing Final Exam. Questions and Answers. Complete Solution.
- Exam (elaborations) • 6 pages • 2021
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- $12.49
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MAR 1011- Principles of Marketing Final Exam. Questions and Answers. Complete Solution. 
 
1.	Explain what a marketing channel is and why intermediaries are needed 
 
A marketing channel consist of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. 
Intermediaries, make possible the flow of products from producers to buyers by performing 3 basic functions. The transactional function involves buying, sell...
-
MAR 1011 Mid-Term Exam with Answers (Detailed and verified)
- Exam (elaborations) • 4 pages • 2021
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- $10.39
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1. Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation? 
 2. Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren't customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept. 
3. Explain why it is important to write a marketing plan. 
4. After graduation, you decide to take a position as the...
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