MKT MISC
Southern New Hampshire University
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HubSpot Inbound Marketing Certification Exam Answers
- Exam (elaborations) • 29 pages • 2024
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- $8.49
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Customer segmentation is: 
• The active research process someone goes through leading up to a purchase. 
• The process by which an anonymous visitor becomes a known lead. 
• Unnecessary for inbound marketing. 
• The process of separating your contacts into smaller groups of similar 
profiles. 
Developing a content distribution goal begins with identifying the purpose behind 
your distribution efforts. Which questions can help you identify your purpose? Select 
all that apply. 
• Why ar...
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HubSpot Inbound Marketing Certification Exam Answers
- Exam (elaborations) • 29 pages • 2024
-
- $9.49
- + learn more
You should conduct buyer persona interviews with all of the following people EXCEPT: 
• Your customers. 
• Prospects actively going through the sales cycle. 
• People who never considered your solution. 
• People who considered your solution, but chose a competitor. 
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which 
phase of your flywheel can benefit from the implementation of these three strategies? 
• Delight 
• Engage 
• Attract 
• Conside...
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HubSpot Inbound Marketing Exam Answers
- Exam (elaborations) • 29 pages • 2024
-
- $11.49
- + learn more
A grouping of technologies that marketers leverage to conduct and improve their 
marketing activities” is the definition of what term? 
• Marketing automation 
• Data hygiene 
• Tech stack 
• Segmentation 
Addressing data privacy is a portion of which part of your internal processes? 
• Tech stack organization 
• Cadence and content 
• Data hygiene 
• Journey mapping 
You should conduct buyer persona interviews with all of the following people EXCEPT: 
• Your customers. 
• ...
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