Consumer Behavior Analysis (MKTG 425)
Towson University
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Consumer Behavior Analysis (MKTG425) Class Notes - Ch 2: Consumer Well Being
- Class notes • 2 pages • 2022
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These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 2: Consumer Well Being. These notes cover ethical issues in marketing (+ major ethical issues examples discussed in class), sustainable marketing, and ethical behavior in marketing.
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Consumer Behavior Analysis (MKTG425) Class Notes - Ch. 1: Intro.
- Class notes • 2 pages • 2022
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These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 1: Introduction. These notes cover the fundamentals of Consumer Behavior Analysis, including: consumer behavior definition, market segmentation overview, group identity, individual identity, and popular culture.
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Consumer Behavior Analysis (MKTG425) Class Notes - Ch 3: Perception
- Class notes • 3 pages • 2022
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These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 3: Perception. The notes involve details on the 3 Stages of Perception, Sensory receptors and stimulate, perceptual positioning, and schema.
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- Exam (elaborations) • 13 pages • 2021
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- Exam (elaborations) • 7 pages • 2021
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- Exam (elaborations) • 12 pages • 2021
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MARKETING 425 HELP
- Exam (elaborations) • 8 pages • 2021
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