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Consumer Behavior Building Marketing Strategy 13th Edition by David L Mothersbaugh – Test Bank
- Exam (elaborations) • 70 pages • 2023
-
- $11.49
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Sample Test 
Chapter 03 
The Changing American Society: Values 
Multiple Choice Questions 
1 
. 
Men are more involved than ever in the grocery shopping task because of 
_____. 
A. generational shifts (younger women are now more educated than men) 
B. economics (the recent recession resulted in more men out of work) 
C. masculine/feminine values (there is a shift to more balance) 
D. A and B 
E. all of the above 
2 
. 
The percentage of U.S. men who are the primary grocery shopper for their 
hom...
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