ENFB 4170
Liberty University
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ENFB 4170 exam 3 Exam 2023 Questions and Answers (Verified Answers)
- Exam (elaborations) • 3 pages • 2023
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ENFB 4170 exam 3 Exam 2023 Questions and Answers 
(Verified Answers) 
1. E-Commerce/ digital marketing is dominant right now: B to C 
2. Driving traffic to your website: google 67% matters more than anyone else 
3. paid search/pay per click: advertising charge per click 
4. average cost for advertising: .53 
5. keyword: can be one word phrase or several words 
6. how often can you change your bid: change as often as you want 
7. cost per sale: cost per click/ conversion rate 
8. you want to driv...
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ENFB 4170 Exam 1 2023 Questions and Answers (Verified Answers)
- Exam (elaborations) • 5 pages • 2023
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ENFB 4170 Exam 1 2023 Questions and Answers (Verified Answers) 
1. What are the four steps to the *entrepreneurial strategy*?: think big, start 
small, fail quickly, and grow fast 
2. What are the 3 advantages to *thinking big*: 1. get investors attention 
2. get a greater return 
3. make it easy to inspire people/recruit 
3. What are the 4 advantages to *starting small*: 1. minimizes losses from 
failures 
2. raise smaller amount of money, meaning less dilution of ownership 
3. less time to rai...
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