MNB 1601 ASSIGNMENT 2

QUESTION 1 Pg 428 The increasing spending power of the middle classes in Africa has also increased the expansion of the beer market. The ______________ market then consists of individuals or households purchasing products for their own consumption. 1 consumer 2 industrial 3 resale 4 government QUESTION 2 Pg 432 By segmenting consumers into social class, such as the middle-classes, Heineken is making use of ______________ segmentation. 1 geographic 2 demographic 3 psychographic 4 be...