CRIM LAW 101 (CRIMLAW101)

Planning a campaign for change Aims Objectives Justification Target Audience Aims are long-term or overall goals. These need to state what you want to be the outcome of this campaign. Objectives are the short-term goals of your campaign. They must be SMART: Specific – Be detailed about what you want to do Measurable – Provide a statistical target you hope to achieve Achievable – Ensure you can actually achieve the objective you have set Realistic – Don’t be too ambitious Time – Provi...

Presenting a case for action Use of persuasive language Presenting a case for action involves explaining why your campaign is necessary and what impact it hopes to achieve. Outline your campaign focus, give reasons and present your supporting evidence. Make sure you link into your specific aims and target audience. Supporting statistics and real-life case examples should be included. Use sentence starters such as: - I chose to focus on … because … - This is an important area to address becau...