Chapter 7: Cross Cultural Communication and Negotiation

Chapter 7: Cross-Cultural Communication and Negotiation Learning Objectives and Chapter Summary 1. DEFINE the term communication, examine some examples of verbal communication styles and explain the importance of message interpretation. Communication is the transfer of meaning from sender to receiver. The key to the effectiveness of communication is how accurately the receiver interprets the intended meaning. 2. ANALYZE the common downward and upward communication flows used in inte...