MGT 6311 (DigitalMarketing)
Phoenix University
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MGT 6311 Digital Marketing UNIVERSTY OF PHOENIX AND GEORGIA INSTITUTE OF TECHNOLOGY EXAM SAMPLES
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MGT 6311 Digital Marketing Gatech SPRING Midterm EXAM STUDY GUIDE
MGT 6311 Digital Marketing Final Exam
MGT 6311 Digital Marketing Final Exam STUDY GUIDE
MGT 6311: Digital Marketing - Midterm Exam

MGT 6311 Digital Marketing- SPRING 2024 Final Exam
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MGT 6311 Fall Midterm exam 2023
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MGT 6311 Midterm exam 2023 
 
What are the two biggest components of US ad spending, and how are they trending? 
 
What are the two biggest sources of online traffic, and how are they trending? 
 
How are budgets in the US changing per mobile, desktop, TV and digital? 
 
What are some of the drivers of digital marketing becoming more important? 
advanced customer targeting, more accurate measurement and attribution capabilities, the potential for greater efficiencies with metrics such as cost...
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MGT 6311 Digital Marketing Summer Midterm test
- Exam (elaborations) • 7 pages • 2024
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MGT 6311 Midterm test 
 
Shift in marketing mix - correct answer Reach, effectiveness, and efficiency 
 
goal of marketing - correct answer to create a product/service that sells 
 
GOST hierarchy - correct answer Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals 
 
5 C's - correct answer Customer, competitors, collaborators, company, context 
 
Customer marketing model - correct answer Awareness
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MGT6311 Digital Marketing MIDTERM EXAM CORRECTLY SOLVED
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What aspects of a video can be optimized for VSEO? - correct answer title, thumbnail, meta tags 
 
Give some strategies for VSEO - correct answer upload new content regularly, encourage engagement via likes, shares, subscriptions, track metrics and delete unsuccessful videos, use most important keywords in 1st 3 words of title, meta tags, etc. 
 
How do users find new videos? - correct answer search engines, recommendations from friends/family, navigating to a URL, paid ads/promotions 
 
When sh...
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MGT 6311 Digital Marketing- SPRING 2024 Final Exam
- Exam (elaborations) • 29 pages • 2024
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MGT 6311 - Final Exam 
 
Youtube Stats - correct answer - First video aired on 4/23/05 
- over 1 billion unique visitors/month, 6 billion hours of videos/month 
- 25% of views come from mobile devices 
- Second largest search engine behind Google 
- 17% of all internet traffic 
- 56% of vides are <2mins 
 
Most common videos - correct answer - Explainers 
- Product Demos 
- How-Tos 
- Testimonials
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MGT 6311: Digital Marketing - Midterm Exam
- Exam (elaborations) • 26 pages • 2024
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MGT 6311: Digital Marketing - Midterm Exam 
 
Marketing - correct answer Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - correct answer A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - correc...
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MGT 6311: Digital Marketing - Midterm Exam
- Exam (elaborations) • 26 pages • 2024
- Available in package deal
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- $10.49
- + learn more
MGT 6311: Digital Marketing - Midterm Exam 
 
Marketing - correct answer Creation and satisfaction of demand for a product or service. 
 
Digital Marketing - correct answer Utilizing the internet and other digital channels to drive demand for products and services 
 
Strategy - correct answer Set of ideas that outline how a product or brand will meet its objectives 
 
Tactic - correct answer A specific action or method that contributes to achieving a goal. 
 
Components of GOST strategy - correc...
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MGT 6311 Digital Marketing Final Exam STUDY GUIDE
- Exam (elaborations) • 7 pages • 2024
- Available in package deal
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MGT 6311 Final Exam 
 
What's the second largest search engine besides Google? 
YouTube 
The four most common video types are 
explainers 
how to videos 
product demos 
testimonials 
When was YouTube's first video aired? 
How many hours of video are watched on the platform monthly? 
What % of views come from mobile devices? 
What % of internet traffic come from it? 
Since the first video was aired on April 23rd of 2005, 
YouTube has grown to attract over one billion unique visitors each month.
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MGT 6311 Digital Marketing Final Exam
- Exam (elaborations) • 10 pages • 2024
- Available in package deal
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MGT 6311 Final Exam 
 
What's the second largest search engine besides Google? 
YouTube 
The four most common video types are 
explainers 
how to videos 
product demos 
testimonials 
When was YouTube's first video aired? 
How many hours of video are watched on the platform monthly? 
What % of views come from mobile devices? 
What % of internet traffic come from it? 
Since the first video was aired on April 23rd of 2005, 
YouTube has grown to attract over one billion unique visitors each month....
-
MGT 6311 Digital Marketing Gatech SPRING Midterm EXAM STUDY GUIDE
- Exam (elaborations) • 12 pages • 2024
- Available in package deal
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- $10.99
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MGT 6311 gatech Midterm 
Digital Marketing 
Cluetrain Manifesto - correct answer A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- 
like following 
 
Market share - correct answer In strategic management and marketing, market share is the percentage or proportion of the total ...
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