COMM 320 (BUSINESS AU 571)
Phoenix University
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BUSINESS AU 571 Questions and Answers (100% Correct)Download For A Grade Boost
- Exam (elaborations) • 21 pages • 2021
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Integrated brand promotion (IBP) can be defined as: 
a. the collaboration of two or more brands within a single advertisement with the intent ofsharing costs. b. the 
coordination of a number of promotional tools to create widespread brand exposure. 
c. a company's decision to focus on a wide range of traditional advertising forms to replace nontraditional forms. 
d. a unique concept seen mainly in local advertising campaigns. 
ANSWER: B 
. Which of the following is true of integrated brand p...
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