BUOL 631 (BUOL 631)
University Of The Cumberlands
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A FRAMEWORK FOR MARKETING MANAGEMENT, 6E (KOTLER):Chapter 1 Defining Marketing for the New Realities
- Exam (elaborations) • 34 pages • 2021
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5) Car rental firms, hair dressers, and management consultants provide .
A) goods
B) experiences
C) events
D) services
E) information Answer: D Diff: 1
LO: 1.2: What is the scope of marketing?
AACSB: Analytical thinking; Application of knowledge
6) Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) .
A) idea
B) place
C) luxury item
D) event
E) service Answer: D Diff: 2
LO: 1.2: What is the scope of marketing? AACSB: Appli...
Exam (elaborations)
A FRAMEWORK FOR MARKETING MANAGEMENT, 6E (KOTLER):Chapter 1 Defining Marketing for the New Realities
Last document update:
ago
5) Car rental firms, hair dressers, and management consultants provide . A) goods B) experiences C) events D) services E) information Answer: D Diff: 1 LO: 1.2: What is the scope of marketing? AACSB: Analytical thinking; Application of knowledge 6) Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) . A) idea B) place C) luxury item D) event E) service Answer: D Diff: 2 LO: 1.2: What is the scope of marketing? AACSB: Appli...
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