MKT 305
Kaplan University
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MKT 305 PRINCIPLE OF MARKETING
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Analyzing the Marketing Environment
Consumer Markets and Buyer Behavior
Business Markets and Business Buyer Behavior 

 Customer Value-Driven Marketing Strategy: Creating Value for Targeted consumers
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Exam (elaborations) MKT 305 Chapter 3 Analyzing the Marketing Environment
- Exam (elaborations) • 12 pages • 2024
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Which of the following terms is used to describe the actors and forces outside marketing that 
affect marketing management's ability to build and maintain successful relationships with target 
customers? 
A) marketing environment 
B) marketing orientation 
C) strategic planning 
D) target markets 
E) marketing mix 
Answer: A 
AACSB: Analytical thinking 
Skill: Concept 
Objective: LO 3.1: Describe the environmental forces that affect the company's ability to serve 
its customers. 
Difficulty: ...
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