MKTG 522
Devry University
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Week 2: Understanding Consumer Change Discussion/Week 2 MKTG522 Discussion Part 1
- Exam (elaborations) • 3 pages • 2022
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- $12.39
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Week 2: Understanding Consumer Change Discussion 
Topics 
Topic 
Persuaders (graded) 
Value Proposition (graded) 
Q & A Forum (not graded) 
Persuaders (graded) 
Please watch The Persuaders at 
PBS.org (
s=frol02p74&continuous=1). What do you think of The Persuaders? Do you agree that the 
environment is cluttered with too many brand messages? How would you communicate the idea of 
luxury in a 30second television advertisement? 
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