MAR 1011 Principles of Marketing (MAR 1011)
Ashford University
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MAR- 1011 Principles of Marketing |Midterm exam & Final exam, Answered.
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MAR- 1011 Principles of Marketing Final Exam|complete questions and answers, A+ Guide
MAR-1011 Principles of Marketing; MAR 1011 Midterm Exam (all answers correct)
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MAR-1011 Principles of Marketing; MAR 1011 Midterm Exam (all answers correct)
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MAR 1011 Midterm Exam – MAR-1011 Principles of Marketing

Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation?
Donald E. Petersen, chairman of the board of Ford Motor Company, remarked, “If we aren’t customer-driven, our cars won’t be either.” Explain how this statement reflects the marketing concept.
Explain why it is important to write a marketing plan.
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