MAR 1011 (ECO111)
Ashford University
All 2 results
Sort by
-
THE MARKETING CONCEPT
- Class notes • 4 pages • 2023
-
- $8.29
- + learn more
This Marketing Concept Document provides a strategic framework for organizations to align marketing efforts with business objectives. It emphasizes a customer-centric approach, integrated marketing strategies, market research, brand positioning, relationship marketing, measurable metrics, adaptability, innovation, and cross-functional collaboration. The document serves as a roadmap for creating value, building customer relationships, and driving sustainable growth.
-
MAR-1011 Principles of Marketing; MAR 1011 Midterm Exam (all answers correct)
- Exam (elaborations) • 5 pages • 2022
-
- $17.99
- + learn more
Mid-Term Exam Student name: Natalia B. Vazquez Soto 
MAR- 1011 Principles of Marketing 
Prof. Castro 
1. Give an example of a company that might be successfully following a production 
orientation. Why might a firm in this industry be successful following a production 
orientation? 
The company 3M produces products like post-it notes, scotch tape, etc. They provide these 
products regardless of marketplace demands. 
Firms that follow a production orientation can be successful in following such a...
Want to regain your expenses?
How much did you already spend on Stuvia? Imagine there are plenty more of you out there paying for study notes, but this time YOU are the seller. Ka-ching! Discover all about earning on Stuvia