Business edexcel Unit 3 revision 2022 Updated AIM
Aib College Of Business
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Business edexcel Unit 3-revision 2022 Updated
- Exam (elaborations) • 26 pages • 2022
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Business edexcel Unit 3-revision 2022 
Updated 
AIM - ANS-long term ideas on how a business should develop . 
Mission Statement - ANS-a qualitative statement of an organization's aims . it conveys 
to everyone the value of the brand and why it exists. It can influence customer 
perceptions of the products as well as encouraging employees to focus on issues such 
as costs or quality. 
Hierarchy of mission statements - ANS-mission statements > corporate objectives > 
department objecti...
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