Ashworth College

BM 350 Marketing Online Exam 8 – 2020 - Ashworth College Marketing Online Exam 8_07 Part 1 of 1 ­ 95.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? A. Very wide at the top and narrow at the bottom B. Very narrow at the top and wide at the bottom C. Very narrow and vertical D...

BM 350 Marketing Online Exam 7 – 2020 - Ashworth College Marketing Online Exam 7_06 Part 1 of 2 ­ 50.0/ 50.0 Points Question 1 of 40 2.5/ 2.5 Points A firm is using a(n) pricing strategy when it introduces a product at a very low price to quickly generate sales volume or market segment penetration. A. skimming B. competitive C. intensive D. penetration Question 2 of 40 2.5/ 2.5 Points Once the prototype of Wainwright Industries' new riding lawnmower, made es...

BM 350 Marketing Online Exam 5 - 2020 - Ashworth College Marketing Online Exam 5_05 Part 1 of 2 ­ 47.5/ 50.0 Points Question 1 of 40 2.5/ 2.5 Points Brand is the extent to which a consumer repeatedly purchases a given brand. A. equity B. knowledge C. valuation D. loyalty Question 2 of 40 2.5/ 2.5 Points Which of the following is true of ethnographic research? A. It is conducted within traditional focus groups. B. It is less structured than focus group res...

BM 350 Marketing Online Exam 3 - 2020 - Ashworth College Marketing Online Exam 3_03 Part 1 of 1 ­ 100.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points The is the first and one of the most important influencers of group and consumer behavior on an individual. A. family B. status group C. normative group D. subculture Question 2 of 20 5.0/ 5.0 Points Customer is the degree to which a product meets or exceeds customer expectations. A. delight B. satisfacti...

BM 350 Marketing Online Exam 2 – 2020 Ashworth College Marketing Online Exam 2_02 Part 1 of 1 ­ 100.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points Of the following presidents, who is MOST closely associated with the Consumer Bill of Rights? A. Ronald Reagan B. Jimmy Carter C. John F. Kennedy D. George W. Bush Question 2 of 20 5.0/ 5.0 Points The zeitgeist refers to which of the following? A. How a society is currently segmented B. What is currently...

BM 350 Marketing Online Exam 1 – 2020 Ashworth College Marketing Online Exam 1_01 Part 1 of 1 ­ 95.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points In the generally accepted stages of the business buying process, the step following the description of the characteristics of the item and the quantity needed is the: A. acquisition of proposals. B. search for and qualification of potential sources. C. recognition of the organization's problem or need. D. determination of...

BM 350 Marketing Management, Exam 4&5 If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short-listed, she is in the level of the brand dynamics pyramid. Question 2 Branding is: Question 3 __________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. Question 4 One common difficulty in creating a...

BMC 16 Principles of Marketing Exam 5 – Summer 2020 Ashworth College Part 1 of 2 - 45.0/ 50.0 Points Question 1 of 40 2.5/ 2.5 Points Managers often start with research and later follow with research. A. exploratory; explanatory B. explanatory; exploratory C. descriptive; exploratory D. explanatory; descriptive Question 2 of 40 2.5/ 2.5 Points Brand is the extent to which a consumer repeatedly purchases a given brand. A. equity B. knowledge C. valuation D. loyalt...

BMC 16 Principles of Marketing Exam 3 _ 2020 Ashworth College Part 1 of 1 - 95.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points Frequent flier miles are an example of programs. A. customer differentiation B. customer identification C. loyalty D. customer lifetime Question 2 of 20 5.0/ 5.0 Points FedEx offers its customers fast and reliable package delivery. When FedEx customers weigh these benefits against the monetary cost of using FedEx along with any other costs of usin...

BM 350 Marketing Online Exam 8 – Summer 2020 Ashworth College Marketing Online Exam 8_07 Part 1 of 1 ­ 95.0/ 100.0 Points Question 1 of 20 5.0/ 5.0 Points Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following BEST describes the purchase funnel for this scenario? A. Very wide at the top and narrow at the bottom B. Very narrow at the top and wide at the bottom C. Very narrow and vertical D. v...