Florida State University

MMC 2000 ExamDoes a fish know it is wet? - correct answer No Communication - correct answer The (reciprocal & ongoing) process of creating shared meaning. It is the transmission of a message from a source to a receiver. What is a convenient way to describe the act of communication? - correct answer Source --> Message --> Receiver --> Channel A source sends a message through a medium to a receiver producing some effect. *Media=Communication* What is Harold Laswell's ONE-WAY ...

MMC 2000 FSU Exam 2Early newspapers were developed by businesspeople and patriots for a small, politically involved ________ that could read. - correct answer elite The early movie industry was built largely by ________ who wanted to make money ________ everyone. - correct answer entrepreneurs, entertaining Beginning with the Paris premiere in 1895, people had to become film ________. - correct answer literate The story goes: that when the film was first shown, the audience was so overw...

MMC 2000 Final Examexplanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems - correct answer mass communication theories how do mass communication theories differ from scientific theories - correct answer they are not as reliable as scientific theories T/F: there is one main mass communication theory - correct answer false there is no one theory; instead, there are many middle range...

MMC 2000 FSU exam 2Benjamin Franklin - correct answer -Established a print shop in Philadelphia and later, in 1729, took over a failing newspaper: Pennsylvania Gazette -Began to develop advertising support, which helped shield his newspaper from government control. -Demonstrated that financial independence could lead to editorial independence . Broadsides (or broadsheets) - correct answer single sheet announcements or accounts of events imported from England What were the early forerunne...

MMC 2000 FSU Exam 2Early newspapers were developed by businesspeople and patriots for a small, politically involved ________ that could read. - correct answer elite The early movie industry was built largely by ________ who wanted to make money ________ everyone. - correct answer entrepreneurs, entertaining Beginning with the Paris premiere in 1895, people had to become film ________. - correct answer literate The story goes: that when the film was first shown, the audience was so overw...

Mmc 2000 Florida State University -UCF MMC 2004 - Final Exam Study GuidePhilo T. Farnsworth invented which of the following? - correct answer The basic technology for television When the VCR first came out, broadcasters and movie studios saw it as a threat and tried to make home recording illegal. - correct answer True Network affiliates are which of the following? - correct answer Local broadcast stations that carry network programming Television networks cannot require their affiliate...

Mmc 2000 Florida State University -MMC2000 (FSU) Chapter 15Development of Global Media: Almost from the very start, _______ were broadcast internationally. - correct answer radio signals In mid-1920s _______ was used by the Netherlands, Great Britain, and Germany to connect with their various colonies including Africa, Asia, and the middle east. - correct answer short-wave radio When high frequencies reflect, or skip, off the ionosphere, producing sky waves that can travel vast distances...

Mmc 2000 Florida State University -MC 2000 Tad Odell LSU a strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? ...

Mmc 2000 Florida State University -MC 2000 Test 1 Tad Odell fully solvedWhich of the following best describes current consumer expectations about mass media? - correct answer All mass media should be available online, accessible through multiple technologies What has been the direct effect of pixelation? - correct answer People need only one device to access different media What is a key difference between push and pull models? - correct answer Push- Media controls Pull- Consumer controls...

Mmc 2000 Florida State University -MC 2000- Tad Odell LSU- Exam 1push media - correct answer producers control all media content - media consumers have fewer choices -example= 70's- had 3 options for news pull media - correct answer cyber media has so many channels that consumers have control of their choices -cable tv -available wherever and whenever consumers want them narrowcasting - correct answer creating content for a specific niche or group of people (SYFY, Comedy Central) ...