Florida State University

MMC 2000 Chapter 13Misperceptions of Media - correct answer 1. Not real and people know it's not real 2. only play/entertainment 3. just a reflection of society 4. only reinforces existing beliefs/values 5. if it impacts anything, its trivial things Is whether or not media affects individuals/society an opinion of science? - correct answer Social Science Research; in what ways? how much? under what conditions? Debates over media influence have been shaped over 3 dichotomies - correct ...

MMC 2000 Exam 1 Clayton FSUCommunication - correct answer * The process of creating shared meaning - It is the transmission of a message from a source to a receiver The process of communication could be described as...... - correct answer Source, Message, Receiver, Channel Media = ? - correct answer Communication Who created the one-way model of communication? - correct answer Harold Laswell in 1948 Does a fish know that it is wet? - correct answer No * Relates to us not knowing ho...

MC 2000 Tad Odell LSUa strategic communication process that builds mutually beneficial relationships between organizations and their publics - correct answer Public Relations explicitly paying for media space or time in order to direct favorable attention to certain goods or services - correct answer advertisement differences between advertising and public relations - correct answer advertising is paid, PR is free/earned What is advertising clutter? - correct answer large volumes of adv...

MMC 2000 Exam 1Does a fish know it is wet? - correct answer No Communication - correct answer The (reciprocal & ongoing) process of creating shared meaning. It is the transmission of a message from a source to a receiver. What is a convenient way to describe the act of communication? - correct answer Source --> Message --> Receiver --> Channel A source sends a message through a medium to a receiver producing some effect. *Media=Communication* What is Harold Laswell's ONE-WA...

MC 2000 Test 1 Tad OdellWhich of the following best describes current consumer expectations about mass media? - correct answer All mass media should be available online, accessible through multiple technologies What has been the direct effect of pixelation? - correct answer People need only one device to access different media What is a key difference between push and pull models? - correct answer Push- Media controls Pull- Consumer controls Which alternative business model is nostalgi...

MMC 2000 Exam 2 (FSU)Newspapers are not.... - correct answer Dead Rome has a newspaper in ______ time - correct answer Caesar's The Acta Diruna (actions of the day) - correct answer the Roman newspaper in Caesar's time; circulation was one because no way of knowing how many read the tablet The newspapers we recognize today have their roots in the __th century Europe - correct answer 17th Corantos - correct answer 17th Century Europe; one page new sheets printed in English in Hollan...

MMC 2000 (FSU) Chapter 2Seismic shift in mass media. Encouraged by the _____, ______, and _____, media producers are having to find new ways to deliver content to increasingly _____ audiences. - correct answer Internet, digitalization, mobility fragmented Since media consumer is _______ shifting -media industries have to do business differently. - correct answer behavior This includes understanding the: New ways to deliver content. Deciding how much to charge. And on which platfo...

MMC 2000 Exam 2Eadward Muybridge - correct answer Zoopraxiscope Zoopraxiscope - correct answer A machine for projecting slides onto a distance surface. William Dickson - correct answer Kinetograph Kinetograph - correct answer A motion picture camera with rapid intermittent, stop- and-go film movement, to photograph movies. (first motion picture camera) Thomas Edison - correct answer Built the first motion picture studio, the Black Maria Kinetoscope - correct answer Narrow device w...

MMC 2000 Exam 2Eadward Muybridge - correct answer Zoopraxiscope Zoopraxiscope - correct answer A machine for projecting slides onto a distance surface. William Dickson - correct answer Kinetograph Kinetograph - correct answer A motion picture camera with rapid intermittent, stop- and-go film movement, to photograph movies. (first motion picture camera) Thomas Edison - correct answer Built the first motion picture studio, the Black Maria Kinetoscope - correct answer Narrow device w...

mmc 2000-chapter 1 examfeedback - correct answer any response interpersonal communication - correct answer communication between two or a few people encoding - correct answer the process of transforming a message into an understandable sign and symbol system decoding - correct answer the signs and symbols that have been encoded are now interpreted medium - correct answer the means of sending information mass medium - correct answer carries messages to a large number of people m...