MKTG410 Course Project Advertising Campaign (MKTG410)

Advertising Campaign Kaleb Merck MKTG410 Professor Helman DeVry University Advertising Objective The objective of the Mercedes-Benz new model advertising campaign is to reach, engage and capture the 23-30 years of age adult target market. The development and implementation of new C-Class and CLA-Class vehicle models has given Mercedes an opportunity to reach a new target market segment by offering a vehicle model that is in the $25,000-$35,000 price range. ...