MKTG 3401 (MKTG3401)

Chapter 7 1. How companies develop and manage products and brands. a. Product line- A group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges. b. Product mix (or product portfolio) - The set of all product lines and items that a particular seller offers for sale. c. Brand- A name, term, sign, symbol, or design, or a combination of these, tha...

Executive Summary: The Parrot Drone Company has always been in tough competition with cheaper priced, and decent quality drones which made it tough for this company to gain sales and loyal consumers. However, after alterations made to the Parrot Disco FPV Drone and its pricing, it is now projected to be the leading drone sold on the market in the United States. It is swiftly developing more of a consumer brand and growing customer base. It is the first easy-to-fly and fixed-wing drone that has ...

66) Titan Inc., an automobile manufacturer based in Utah, recently added two new models to its existing line of sedans in order to increase profits and satisfy dealers. This is an example of . A) line filling B) social marketing C) market diversification D) negative brand equity E) person marketing Answer: A 68) Proton Corp. is an automobile manufacturer known for producing efficient, durable, and low- priced cars. Recently, the company launched a new range of luxury cars to broaden i...

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is an essential part of marketing planning. Please provide what you believe to the five most significant elements of each dimension of SWOT for your product. To complete the table below, you may read “How- To-Do on SWOT Analysis” for a guidance. Submit (via email) your SWOT Analysis exercise before the class finishes. Positive Environment Negative Evaluation Strengths 1. HD photos taken from up to 5 kilometers with rou...