BUS 3030 Chapter 11 Case 1/ Case Study 1: Digital Wallets on Mobile Devices: Apple and Google (BUS3030)

Case Study 1: Digital Wallets on Mobile Devices: Apple and Google One of the fastest-growing segments of the online payments business is mobile payments. U.S. mobile payments are expected to reach $140 billion by 2019 and purchases using mobile devices could account for half of all online retail sales by 2017.Google introduced one of the first digital wallet products that would work on a mobile device in 2011 when it also introduced support for the operation of NFC chips in its Android mobile op...

Case Study 1: Digital Wallets on Mobile Devices: Apple and Google One of the fastest-growing segments of the online payments business is mobile payments. U.S. mobile payments are expected to reach $140 billion by 2019 and purchases using mobile devices could account for half of all online retail sales by 2017.Google introduced one of the first digital wallet products that would work on a mobile device in 2011 when it also introduced support for the operation of NFC chips in its Android mobile op...