BA 2663
The University Of North Alabama
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BA 2663 CH 4 Questions & Answers/2022 correct)
- Exam (elaborations) • 19 pages • 2022
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1 The promotion element of the marketing mix includes any means 
of spreading the word about the product. 
 True (True Answer ) 
 False 
2 In the context of the four Ps of marketing, the issue of place is the 
need to have products or 
services 
available in many different locations. 
 True (True Answer ) 
 False 
3 The price element of the marketing mix is a company's cost of 
producing a product. 
 True 
 False (True Answer ) 
4 Media selection can be critical for an online-...
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