Digital Marketing and Metrics

A summary of the specialisation course Digital Marketing & Metrics 2020

Summary of lectures articles

This is a complete summary of all the lectures and insights given in class (including exam hints). All lectures were attended.

A complete summary of the lectures of digital marketing and metrics, including concise notes of additional comments that are not covered on the slides! All lectures were attended and thus possible exam questions are discussed in detail.

This document contains the exam prep as discussed in lecture 11. In this lecture the questions were mentioned that will be at the exam. This document provides these questions the information from the lectures to answer these questions.

A summary for the literature of Digital Marketing & Metrics, including all the articles we need to know for the exam (as confirmed by the teacher): - Lemon & Verhoef (2016) - Ailawadi & Farris (2017) - Naik & Peters (2009) - Bucklin et al. (2009) p. 175-190 - Rutz & Bucklin (2012) - Li et al. (2016) - Babic et al. (2016) - Hewett et al. (2016) - Schwiedel & Moe (2014) - Akpinar & Berger (2017) - Tucker (2015) - Dinner et al. (2014)

Digital Marketing and Metrics - Alle begrippen in één overzichtelijk schema. Maakt alles in één keer veel duidelijker!