Digital Marketing and Metrics

Exam grade: 8.7. This summary contains all the discussed information of the lectures Digital Marketing and Metrics in 2023, including important information about the mandatory articles.

This document contains a detailed summary of all the 17 articles that need to be studied for the exam.

Lecture - Meaningful Marketing Metrics Q&A UPDATED Define Marketing Metrics and discuss what they are used for Marketing metrics are performance measures/indicators, marketers use to asses the health of their brands (like doctors) and the effect of their marketing efforts. Marketing managers need measurement to ASSESS & GUIDE THEIR MARKETING ACTIONS. Marketing metrics let managers know how the brand and business is performing; and marketing metrics can provide DIAGNOSTIC INFORATION o...

This document contains a summary of all 17 articles given as required exam material for the Digital Marketing and Metrics course at the Vrije Universiteit in Amsterdam 2022.

Samenvatting en college aantekeningen van het vak Digital Marketing and Metrics. Resultaat: 8,5 Summary and lecture notes of the course Digital Marketing and Metrics. Result: 8.5

This is a full summary of all the 21 paper from the Digital Marketing and Metrics course from the Premaster Marketing at the VU Amsterdam. These papers are essential for the course.

This is a full summary that includes all the course material. It is a comprehensive summary of all the lectures, tutorials, cases, and a guest lecture.

All essential information for Digital Marketing Metrics. Summary of all lectures, sheets, notes of sheets, some notes of live lectures and tutorials. Be aware, it doesn't include all tutorials. For example, the excel tutorials. Good luck! Might include some Dutch words, in order to explain.

Deze samenvatting is goed te gebruiken voor het vak: Digital Markteting and Metrics