Digital Marketing & Analytics

A complete summery of all articles from consumer behaviour. Including: Week 1 - In the digital world, not everything that can be measured matters. How to distinguish “valuable” from “nice to know” among measures of consumer engagement – Fulgoni -Attribution modeling in digital advertising – Nisar & Yeung -Beyond paid media: marketing’s new vocabulary – Edelman & Salsberg Week 2 -Helping Firms Reduce Complexity in Multichannel Online Data:A New Taxonomy-Based Approach for Cu...

Short recap including all requirements for the exam

Summary DMA 2017-2018

Summary of all the articles from DM&A (UvA)

Summary of all articles in the course Digital Marketing & Analytics in the Digital Business track of the Master Business Administration at University of Amsterdam (UvA).

Concise summary of all lectures and articles (9.0)