Porters diamond - Guides d'étude, Notes de cours & Résumés

multinational companies - ANSWER--confronted with increasing global competition for expanding markets -changing their marketing strategies and altering their organizational structure -nearly 75% of US and European corporations are revamping their business processes smaller companies - ANSWER--more flexible -many enable them to reflect the demands of global market and redefine programs more quickly global marketing management (1970's) - ANSWER-"standardization vs. adaption" global...

All of the CLASS & READING NOTES for Module 08: Competing Globally as well as the COMPLETED UPS CASE QUESTIONS. The notes are divided up by individual lectures. Important quotes from the professor are included in quotations. Major topics covered include (1) Competitive Advantages, (2) International Value Creation, and (3) The UPS Case Study.

In this summary, I've written the slides of the course, with all my notes. The course is in English, so is the exam, and so is this summary. At the end of the document, I've added the content table. There is no course book linked to this course, only the slides and notes.

Dit is een volledige samenvatting van het van International Marketing in de opleiding marketing aan de Arteveldehogeschool. Het vak werd gegeven door docent Julie Crampe. De samenvatting is volledig!! Alle powerpoints + extra info uit de les + opnames

The perfect summary for Sustainable Entrepreneurship if you waited untill the last days/evening to study! Learn just these 25 pages and you will pass the exam. All lectures and corresponding papers summarized in clear manner that is easy to remember. Also includes exam example questions that you can certainly expect (a variant of) on the exam.

MNB3702_ Global Business Management_ Exam Notes & Learning outcomes. Explain the concept of “global competitive advantage”. Global competitive advantage can be defined as the superiority gained by an organisation when it can provide the same value as its competitors but at a lower price or can charge a higher price by providing greater value through differentiation, in the international marketplace. The aim is to leverage one or more sustainable competitive advantages which will make the...

Most of these questions I thought of (or a variant of) were in the exam - really helpful!