Guest lectures marketing Guides d'étude, Notes de cours & Résumés

Summary of the lectures and guest lectures for the course YSS-33806 (Interdisciplinary Themes in Food and Sustainability), which is mandatory for first-year MSc students MME (Management, Economics and Consumer Studies). This summary contains notes from all lectures and guest lectures given in the academic year 2020-2021. It contains the following lectures: 1 (Hospes), 2 (Hospes), 3 (Slegers), 4 (Hospes), 5 (Hospes), 6 (Koukouna, Blonk Consultants), 7A (Meerman, Social Economic Council), 7B (Kris...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

The aim of this course is to provide you with a sound understanding of the principles of marketing. In a nutshell, understanding marketing comes down to understanding your customers. Thus, even if you have no interest in pursuing a career in marketing per se, the knowledge and skills acquired in this course will be essential to your success in business. The course assumes no previous knowledge of marketing and will give you an overview of the basic marketing planning process, including segmentat...

Dit is mijn samenvatting voor verkoopsmanagement in het 3e jaar marketing aan de UCLL. Ik heb dit vak gekregen van Robrecht van Goolen. We weten allemaal da Robrecht zeker geen makkelijke examens maakt en dat hij streng verbeterd. Toch was ik er met deze samenvatting vanaf de eerste keer door met een 12/20. Gouden tip: Bij ons examen heeft Robrecht enorm veel over de gastlezingen gevraagd. Dit heeft mij zwaar genaaid op het examen. Deze zullen van jaar op jaar veranderen dus studeer ze goed i...