Native advertising - Guides d'étude, Notes de cours & Résumés

1. Suppose you have written an article about a new product. Your company has developed an advertising campaign introducing the product to the market and has added it to their online sales menu. Once your article has been reviewed and posted, it is accessed online by a reader in another country who is currently researching products that fall within your product range. That reader sees a banner ad displayed across the header of the Web page, with the name of your company prominently displayed in t...

1. Suppose you have written an article about a new product. Your company has developed an advertising campaign introducing the product to the market and has added it to their online sales menu. Once your article has been reviewed and posted, it is accessed online by a reader in another country who is currently researching products that fall within your product range. That reader sees a banner ad displayed across the header of the Web page, with the name of your company prominently disp...

Dit document biedt uitgebreide college aantekeningen van het gastcollege van Carolien Vader (auteur Content Playbook en B) tijdens de minor Creative Business aan Hogeschool Rotterdam tijdens het blok Monetizing in december 2022. In de aantekeningen vind je alle vertelde informatie van Carolien over verdienmodellen van content. Van native advertising & Custom publishing tot paywalls en events: Carolien geeft nuttige, strategische tips mee over geld verdienen met je content in de creator econo...

MKT 315 Midterm 1 GCUWhat is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? - correct answer Marketing information system Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed the homeless. This is an example of _________. - correct answer Cause Marketing A detailed marketing plan does not include: - correct answer Marketing Mix Ginger Jones was reading an interesting newspaper article that discus...

AESC 2050 Exam 2- UGA Kiepper Questions and Answers 100% Pass What generation is Pearson Farms? 5th Why was Farm Bureau started? So farmers could have a unified voice How many lobbyists are in the Georgia state congress? 937 What is the life of a peach tree? 10-12 years When does Mr. Pearson make a profit off of his peach trees? 3rd-10th year Which has a shorter shelf life? A peach or an apple? A peach When is the harvest season for a peach? October Which is more risky to farm? Peaches or...

Martin & McCrain Main Points Correct Answer -Sinclair Broadcasting owned a bunch of local channels, had them cut local news for scripted national news that was the same across the board, tilting stations rightward relative to other stations What four things happen to a local TV station once it's bought by Sinclair Broadcasting? Correct Answer 1. Increases its coverage of national politics by roughly 25 percent 2. Decreases its coverage of local politics by roughly 10 percent 3. Shifts sign...

inbound marketing - ANSWER-a business methodology that attracts customers by creating valuable content and experiences tailored to them (usually using digital marketing tactics) that draws in qualified leads outbound marketing - ANSWER-form of marketing that tries to reach consumers through general media advertising as well as through in-person contact content marketing - ANSWER-creating, inspiring, and sharing brand messages and conversations with and among consumers across a fluid mix of...

Freemium - A company can offer a service for free with limited access and if you want full access you have to buy the service Data-Interactives - Provide an unprecedented level of engagement that makes a user feel intricately involved with the story Erica Baker: - Engineer at Slack, Tech Mentor for Black Girls Code, manages the Infrastructure Engineering team at Patreon Responsive Websites (Pros & Cons) - Pros: Cost effective, one site to maintain (as opposed to web+mobile sites), SEO ben...

Which of the following best describes the constitution? It is the supreme law of the United States and is difficult to amend. The U.S. Supreme Court case, Marbury v. Madison, established what power? The power of courts to interpret laws. Which of the following best reflects the meaning of the term "stare decisis"? Let the decision stand The First Amendment prohibits abridgments of the freedom of speech and the press by All levels and branches of government. Whic...

Marketing Final Exam McGraw Hill Latest 2023 Scored 100% Assured Success six STEPPS suggested by Jonah Berger which can increase the odds of a message going viral? Stories Public Practical value Triggers Social currency Emotion Infographics are designed to communicate with customers who have ______. short attention spans What are two reasons that producers who target business customers emphasize personal selling over other promotion methods? Fewer customers Larger purchases An adv...