Marketing myopia - Guides d'étude, Notes de cours & Résumés

1) Which of the following is NOT an accurate description of modern marketing? A) Marketing is the creation of value for customers. B) Marketing involves managing profitable customer relationships. C) Marketing emphasizes selling and advertising exclusively. D) Marketing involves satisfying customers' needs. E) Marketing is building value-laden exchange relationships with customers. Ans: C) Marketing emphasizes selling and advertising exclusively. 2) According to management guru Peter Dru...

Contemporary Marketing 3rd Edition – Test Bank Chapter 1—Marketing: The Art and Science of Satisfying Customers MULTIPLE CHOICE 1. What utility does Cannondale create when the company combines aluminum and other components in the production of bicycles? a. ownership utility b. form utility c. place utility d. time utility REF: 5 NOT: AACSB Reflective Thinking | TB&E Model Marketing Plan 2. When you purchase concert tickets over the Internet, which of the following utilities is NOT created? a...

BUSML 3250 Exam 1 With 100% Correct Answers In addition to selling food, drink, and a variety of items that feature its popular logo, Eskimo Joe's offers its customers a valuable experience, known as its ______________. A. Needs B. Market offering C. Demands D. Wants E. Marketing myopia - answermarket offering The owners of Eskimo Joe's understand the customers' needs and wants by sensing and responding to those needs, indicating that Eskimo Joe's assumes which philosophy? A....

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

MKT 3210 Exam Questions With 100% Correct Answers marketing definition - answerMaking a sale sale - answermarketing is making a ___ marketing definition - answerManaging profitable customer relationships. customer relationships - answermarketing is managing profitable _______ _____ marketing definition AMA - answerSocial and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. marketing definition - a...

MBA 706 Exam 1 Study Guide with Complete Solutions. Chapter 1 – The Strategic Perspective • Relationship between strategy and change o Change is the only certainty o Change can be cyclical (predictable) or evolutionary (unpredictable) o Change is an integral part of strategy ■ What drives change? -PEST (political / economic / social / technological) ■ What impacts change? - volatility / globalization / competition / redefine ■ What are the consequences of change? - new opport...

MKT 3210 Exam Questions With 100% Correct Answers marketing definition - answerMaking a sale sale - answermarketing is making a ___ marketing definition - answerManaging profitable customer relationships. customer relationships - answermarketing is managing profitable _______ _____ marketing definition AMA - answerSocial and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. marketing definition - a...

Marketing correct answers The process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return Needs correct answers States of felt deprivation Wants correct answers The form human needs take as they are shaped by culture and individual personality Demands correct answers Human needs that are backed by buying power Market Offerings correct answers Some combination of products, services, info...

MKT 101 Full Questions and Answers (2023/2024) (Complete and Accurate) 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. C 2) According to management guru Peter Dru...

Test Bank for Principles of Marketing 17th Edition (Kotler/Armstrong, 2024), All Chapters Covered, Complete Latest Guide A+. Principles of Marketing, 17e, Global Edition (Kotler/Armstrong) Chapter 1 Marketing: Creating Customer Value and Engagement 1) Which of the following is NOT an accurate description of modern marketing? A) Marketing is the creation of value for customers. B) Marketing involves managing profitable customer relationships. C) Marketing emphasizes selling and advertising ...